From Mad Man to Glad Man

David Wethey’s Twitter account playfully proclaims him a ‘survivor’ from the Mad Men era of advertising, but David’s much more than that. With over 50 years experience, including running his own advertising agency, he’s seen it change beyond recognition. He’s even helped shape it himself through his innovative approach with Agency Assessments, a spur-of-the-moment business that’s lasted 28 […]

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Nudge? Or fudge?

Do we buy all the tenets of behavioural economics? Are we convinced by these counter-intuitive insights and theories, where people apparently behave against their self interest, and can be persuaded by the way the argument is framed? We’ve all heard about the Prime Minister’s enthusiasm for the Thaler and Sunstein approach, and the establishment of […]

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Join the meeting revolution – hit ‘Tentative’

When you receive your next meeting invitation on Outlook, try something different. Instead of automatically clicking on ‘Accept’, try ‘Tentative’. I’m suggesting that you experiment with something that could become a new habit. After all accepting meeting invitations isn’t in the same category as paying your taxes or observing the rules of the road. You […]

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“Some cause happiness wherever they go; others whenever they go”

When Oscar Wilde coined this saying, he might have had business meetings in mind. Haven’t we all suffered in conference rooms at the hands of people who try to dominate, to interrupt, and to be generally contrary and uncooperative? We also know too many meeting participants who are, well, miserable…. In these circumstances it is […]

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Try changing people before changing the people

Ours is a hire and fire culture. Perform or you’re out. We don’t have time to bring you up to speed, so we have found someone else. It is such a limited view of the world, and completely at variance with everything we have learned in marketing and advertising – where persuasion is the fundamental […]

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